"Wild" fragrance firm Juniper Ridge has been running a pop-up shop this fall in Brooklyn, where it's been hosting sidewalk distillations of local plantlife--literally making cologne from the trees and bushes of Williamsburg--and running the occasional smell hunt, a short guide to the trees of the neighborhood based on what the public can sniff.
"Wild" fragrance firm Juniper Ridge has been running a pop-up shop this fall in Brooklyn, where it's been hosting sidewalk distillations of local plantlife--literally making cologne from the trees and bushes of Williamsburg--and running the occasional smell hunt, a short guide to the trees of the neighborhood based on what the public can sniff.
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